Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Starbucks EVP Brand
Project type
Brand Development
Role
Creative Director & Brand Strategist
Team credits
Teresa Marsco, Eric Comstock, Brett Ferrin, Errin Pedersen, Krista Welch
In early 2025, Starbucks had a brand new CEO and was working to get back to the heart of who they were. In the midst of business changes and a global rebrand, Starbucks EMEA was targeting rapid growth in its 42 markets, including adding 9,000 stores in 5 years and tripling their business. The EMEA team knew they needed an invested workforce to make it all happen. They reached out to us for help defining a unique Employee Value Proposition and building the employee-facing expression.
We created the strategic framework together. I then led a top-tier creative team in creating an employee brand that helped baristas across Europe, the Middle East, and Africa understand the vision for the company and their careers.
