Starbucks Team Huddle Game

Throughout my partnership with Starbucks, we've focused on communicating with their front-line employees in intentional, meaningful ways. Over 90% of Starbucks employees work offline and don't have a work email address—which makes quick-and-easy digital communication almost impossible. Through our discovery, we learned that employees highly value their personal connections with store managers. It became clear that on-site leaders were our most powerful communication channel.

To empower store managers to lead conversations on important topics, we created a deck of cards full of prompts and activities about peer-to-peer recognition, values and mission, company history, and community efforts. Every team lead got their own deck and they use these cards frequently in team huddles before shifts.